Amy L. Keeney

Amy L. Hanna Keeney is the Financial Services Regulatory and Compliance Team Leader and Partner in Charge of the Atlanta office of Adams & Reese. She provides strategic legal counsel to banks, credit unions, fintech companies, and non-bank financial service providers of all sizes and helps them develop, launch, service, manage, and wind down innovative financial products while maintaining full compliance with state and federal regulations. Amy regularly advises clients on navigating complex regulatory frameworks governing digital banking, Banking-as-a-Service (Baa S) platforms, and emerging financial technologies. She helps institutions assess and mitigate regulatory risks associated with new product offerings, vendor partnerships, and third-party relationships. Her regulatory knowledge encompasses key statutes, including the Truth in Lending Act (TILA), the Equal Credit Opportunity Act (ECOA), and the Fair Credit Reporting Act (FCRA). As a Certified Information Privacy Professional (CIPP/US), Amy provides strategic guidance on financial privacy rights and third-party risk management, and she ensures clients adhere to evolving data privacy laws and security best practices. Amy frequently collaborates with compliance officers, legal departments, and fintech executives to design and implement compliance programs that align with business goals and withstand regulatory scrutiny. In addition to her legal practice, Amy serves as Vice-Chair of the American Bar Associations Fair Access to Services Subcommittee, a subcommittee of the ABAs Consumer Financial Services Committee, where she leads discussions with regulators, industry attorneys, and consumer advocates on emerging trends in consumer financial services. Based in Atlanta, Amy is a proud supporter of the Atlanta Volunteer Lawyers Foundation. Outside the office, Amy is an avid home cook. Affiliations Co-Vice-Chair: ABA Business Law Section - Consumer Financial Services Committee, Fair Access to Services Subcommittee